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Marketing Jobs

Remote marketing roles span the full funnel — from SEO and content to paid acquisition, brand, and lifecycle email. Growth-stage startups especially rely on lean, remote marketing teams to drive user acquisition and retention efficiently.

$42k – $220k typical rangeUpdated daily
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COMPENSATION

What does a Marketing make?

Remote salary data for 2025, based on market benchmarks across US and global employers (USD, annual base).

Marketing Coordinator

$42k – $62k

Campaign execution support

Marketing Manager

$70k – $105k

Channel or function ownership

Senior Manager / Director

$105k – $155k

Team leadership + strategy

VP of Marketing

$140k – $220k

Full function ownership

SKILLS

Key Skills Required

Skills most frequently listed in remote job descriptions for this role.

SEO & content strategyGoogle Ads / Meta AdsHubSpot / MarketoGoogle Analytics 4Email marketing (Klaviyo, Mailchimp)CopywritingA/B testingMarketing attribution
DAY-TO-DAY

What You'll Do

Typical responsibilities you can expect in this role at a remote-first company.

  • Plan, execute, and optimise campaigns across paid, owned, and earned channels

  • Develop content strategies aligned with SEO and audience intent signals

  • Manage ad budgets and report on CAC, ROAS, and MQL performance

  • Collaborate with sales on lead nurturing sequences and ABM campaigns

  • Track funnel metrics in GA4 and BI tools, identify growth levers and report to leadership

CAREER PATH

Marketing Career Progression

A typical growth trajectory from entry level through leadership.

1

Marketing Coordinator

Executes campaigns and assists with scheduling, copy, and reporting.

2

Marketing Manager

Owns a channel (SEO, paid, email) or product area end-to-end.

3

Senior Marketing Manager

Leads a small team, owns budget, and presents to leadership.

4

Director of Marketing

Sets multi-channel strategy, manages managers, aligns with product and sales.

5

VP / CMO

Defines brand, allocates budgets, leads the full marketing org.

TOOLS & PLATFORMS

Essential Tools for This Role

Software and platforms you'll work with daily in most remote positions.

HubSpot

Marketing CRM

All-in-one platform for email marketing, landing pages, CRM, and pipeline tracking. The standard marketing stack at SMBs and growth-stage companies running inbound programmes.

Google Analytics 4

Web Analytics

Tracks website traffic, user behaviour, and conversion funnels. GA4 is essential for understanding which content, channels, and campaigns drive growth and conversions.

Semrush / Ahrefs

SEO

Keyword research, backlink analysis, competitor gap identification, and rank tracking. Used daily by SEO and content marketers to find and prioritise ranking opportunities.

Canva / Figma

Design

Canva enables rapid creation of social and email assets without design expertise; Figma is used for higher-fidelity marketing design that needs developer handoff.

Notion

Campaign Management

Manages editorial calendars, campaign briefs, content workflows, and creative approvals across distributed marketing teams working asynchronously.

Slack

Team Collaboration

Central hub for marketing team communication, campaign announcements, copy approvals, and async creative reviews between writers, designers, and stakeholders.

GETTING HIRED

How to Land a Remote Marketing Role

Practical advice from what actually works in remote hiring — not generic interview tips.

1

Lead every CV bullet with a metric

Remote marketing roles are results-first. Replace vague responsibilities with measurable outcomes: 'grew organic traffic 120% in 6 months', 'reduced CAC by 35% through email sequence optimisation'. Hiring managers in marketing read numbers before prose — a CV without metrics rarely makes it past the first screen.

2

Own one channel deeply before going broad

The strongest remote marketing candidates are known for mastery of one channel: SEO, performance paid, lifecycle email, or developer marketing. Generalists compete on breadth; specialists get hired faster because companies have a specific growth problem to solve. Depth signals are more credible than a long list of channel experience.

3

Build a public content portfolio

Link to articles you've written, campaigns you've run, or landing pages you've built. For SEO roles, a personal blog with demonstrated ranking history is more persuasive than any credential. For paid roles, screenshot dashboards with performance data — blurring sensitive numbers if needed — make results concrete and verifiable.

4

Map your pitch to their growth model

Understand whether the company is product-led, sales-led, or community-led before your interview. Your proposed strategies should match their motion. Proposing an ABM account-based campaign to a PLG self-serve company — or vice versa — signals misalignment that hiring managers notice immediately and rarely overlook.

FAQ

Common Questions